Chime x Dallas Mavs

Chime was the jersey patch sponsor of the Dallas Mavericks for seven seasons, and as a part of this partnership we created in-arena signage, a dedicated “Chime Lane”, and other member-only activations at American Airlines Center in Dallas.

I partnered with designers to carry out messaging that communicated Chime’s top benefits—changing from season to season depending on what value props we wanted to communicate.