MyPay

MyPay is Chime’s early wage access product. I was the lead writer for this product launch across all channels and media. We did a big influencer campaign with Kai Cenat, taking MyPay on a national multi-city stop experiential tour…before blowing it all up.

Of course, we did all the other traditional pieces too—TV, web, emails, other celebrity talent, and more.  Here’s a case video that sums it all up.